Digital News Wrap – May 27, 2016
AdWords Gets Smarter Did you know that half of all Google searches are made on mobile devices? Even if you didn’t know, Google certainly figured it out. Mobile bid adjustments have been available since...
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How to Use Google Search Console to Understand User Behaviour
Ahh, that eternal process of understanding your customers. As marketers, business owners, or just people, we spend a lot of time trying to work out what makes others tick – why they skip past sponsored...
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4 Quick Tips You Can Implement Now for Better Writing
Written communication – love it or hate it, it’s probably here to stay. At least until someone develops implants that allow us to chat telepathically with anyone, anywhere. Until that happens, writing...
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The Year So Far: AdWords (and Bing) News
It’s been a big year already for paid search. With more Bing and AdWords news than you can poke a stick at, it’s easy to find some of it slipping through the cracks. Don’t worry though – we’ve done a...
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Should You Dig Deeper? Looking Past Page 1 for Answers
There’s an old saying that the best place to hide a body is on page 2 of Google. Obviously this isn’t serious (people can’t go through screens, silly), but think about it: when did you last click the...
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Quick SEO Win: Optimise Your SERP Listing
Your website is ranking well, but users just aren’t clicking through to your website. You might be feeling sad or confused or even angry about it. We understand. So how can you turn your frowns upside...
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8 Quick SEO Wins for Any Website
SEO isn’t as simple as optimising a few pages to rank for your main keywords anymore, and it hasn’t been for quite some time. With over 200 ranking factors and regular algorithmic changes, you have to...
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Use Storytelling for Compelling Web Copy
When was the last time you read a home page that made you feel something? (Note: boredom doesn’t count.) Copywriters are often torn between communicating their point in a concise way and connecting...
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The Best Tools for Content Creation and Ideation
We all love a good tool here at Search Factory | iProspect. Who doesn’t, right? And when that tool can be used to create content, well, you better believe it makes our content team a little hot under...
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Your Ultimate Paid Search Glossary
Marketers love their jargon, and it’s easy to get lost among the acronyms and terminology. I made invited our paid media team to sit down and explain what it all means in plain language so that we...
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